This is the advert for the new LG chocolate. and a very good example of postmodernism and it's use in mainstream media. It is an obvious homage to Stanley Kubrick's "2001: A Space Odyssey" The Specific use of this reference in the advert is good for advertising as it makes the phone appear, like a Monolith and makes the LG Chocolate BL40 therefore a mysterious futuristic object.
here is the start of 2001: A space odyssey. i was going to tube chop the specific part but as it is such a amazing and at the time influencial film i will let you watch it.
Cheerio, Theodore x
Tuesday, 20 October 2009
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1 comment:
Also an object which leads to enlightenment and progress. After all that's what the monolith does in Space 2001
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